I'm an artist and designer driven by my curiosity about the human experience, inspired by innovation beyond big-city tech hubs, and committed to using creativity as a force for good.

In my full-time role as a UX Designer at a stairs and railing manufacturer, I collaborate with cross-functional teams to enhance and develop digital experiences that enable the company's core business and operations. I support two in-house software development work streams: (1) a tool used by our sales team to create and send digital quotes to customers and (2) a customer-facing portal where users review and approve measurements, drawings, and selections for custom stair and railing projects.

I also contribute to the on-going development of our UX process and the creation of Viewrail’s first design system, laying a foundation for more consistent, scalable, and user-friendly digital experiences.

Last year, I led a cross-departmental initiative to create Viewrail’s first six customer journey maps, aligning teams around key customer decision and pain points. This year, I’m planning a pilot series of service blueprinting workshops to help teams better understand the internal processes and systems that support those customer experiences—ultimately enabling more informed decisions and investments for our digital tools.

Before my current role, I designed and developed websites for artists, helping them showcase and manage their work online with ease. My goal was to craft digital experiences that felt seamless and accessible—for both the artists and their patrons—without compromising on beauty or meaning. That work shaped my belief in the importance of accessible technology, the potential of DIY website tools, and the value of speed and simplicity in getting creative work online. I still take on select projects with friends and new collaborators pursuing their own ventures and creative endeavors.

Prior to freelancing as a web designer and developer, I contracted full-time with a pre-seed fashion-tech startup in my hometown, collaborating closely with passionate small business owners. During COVID-19, as many of these businesses shifted their operations online in new ways, I deepened my understanding of website builder platforms to better support their evolving needs—and the startup’s mission to democratize online retail technology. It was my first real exposure to UX, SaaS, and the power of thoughtfully designed tools which can help independent businesses stay resilient through change.

My undergraduate studies in visual communication design taught me the value of storytelling—a tool I now use across all aspects of my work. It’s been especially effective in supporting a human-centered approach to design, and fostering collaboration, within fast-paced, low-maturity tech and business environments working to grow and scale.

Today, my work explores intersections of design, technology, business, and place.